How to Judge Globalism

How does Sen show that globalization is not a “western curse”? By what criteria should “globalism” be judged? What is the “central issue of concentration” in the debate about globalization?
In this text, Sen explains that the west was in fact first to feel the positive affect of globalization coming from the east, “The high technology in the world of 1000 A.D. included paper, printing press.... A millennium ago, these items were used extensively in China-and were practically unknown elsewhere. Globalization spread them across the world, including Europe.” (Amartya Sen, How to Judge Globalism)
He goes on to explain that the west is actually a better place for allowing globalization to take place. “Indeed, Europe would have been a lot poorer – economically, culturally, and scientifically – had it resisted the globalization of mathematics, science, and technology at that time.” (Amartya Sen, How to Judge Globalism)
So naturally, Sen believes that the same applies today. That advancements and there for globalization should be embraced and not something feared. “To see globalization as merely Western imperialism of ideas and beliefs would be a serious and costly error,” (Amartya Sen, How to Judge Globalism)
The criteria for judging globalization is not how well the market expands, but how well democracies are established, elementary education is expanded, or how the social underdogs succeed in society, at least according to Sen.
The central issue in this debate is about how who is effected in the world. The question here is if “the rich are getting richer and the poor poorer” (Amartya Sen, How to Judge Globalism)? Some people argue, “the poor who participate in trade are mostly getting richer” (Amartya Sen, How to Judge Globalism)
However the debate is not over if some poor people are getting richer it is about the fair distribution of globalization, “the central issue in general is not whether a particular arrangement is better for everyone than no cooperation at all would be, but whether that is a fair division of the benefits” (Amartya Sen, How to Judge Globalism).
So the question here is not if somebody gains from globalization, the question is how fairly distributed is the gain of globalization.

Jihad vs. McWorld
What are the key features of “McWorld” and “Jihad”? How does McWorld provide and support Jihad? What does Barber find most threatening about globalization?
The key features of McWorld seem to be anything involved in globalization for example pop culture, technology, global markets, everything modern. While on the other hand you have the Jihad which is a world where “culture is pitted against culture, people against people, tribe against tribe, a Jihad in the name of a hundred narrowly conceive faiths against every kind of interdependence” (Benjamin Barber, Jihad vs. McWorld)
If you were like me then your first thought would have been “what does Jihad have to do with McWorld?” After reading this, it is almost painfully obvious. The McWorld is slowly but surely destroying small cultures and all their beliefs and traditions, and by this it is giving the Jihad a reason to exist. The globalization of the world has made us live in a world where you can go to almost every country and find a McDonald’s at every street corner, Barber lists one of the proudest people in his example “In 1992, the number-one restaurant in Japan measured by volume of customers was McDonald’s,” Benjamin Barber, Jihad vs. McWorld)
I think what Barber is most afraid of is that globalization will not only destroy the multicultural world, and turn it in to a monotone world of similar culture but that by losing our individualism we lose our ability to see the world around us clearly. This means that the politicians can slowly but surely take more and more power away from the people, as long as they are occupied with things like I-pods and McDonald’s. Barber described his fear best when he said, “Belonging by default to McWorld, everyone is a consumer; seeking a repository for identity, everyone belongs to some tribe [Facebook, MySpace]. But no one is citizen, how can there be democracy?” (Benjamin Barber, Jihad vs. McWorld)